Facebook page vs website: what small businesses in Zimbabwe actually need
Your Facebook page brings attention. A website turns it into orders. Here's how they work together — and when you need both.
· 5 min read
Most small businesses in Zimbabwe start online with a Facebook page, and that's a smart start: it's free, your customers are already there, and it's easy to post. But if a Facebook page is your only home online, you are leaving customers on the table every day.
What a Facebook page does well
- Reaching people who already follow you
- Sharing quick updates, photos and offers
- Getting comments and messages from your community
What it can't do
- Show up when someone searches Google for what you sell
- Keep your products and prices organised and always visible
- Make you look established to a buyer who doesn't know you yet
- Guarantee your posts are seen — the algorithm decides
How they work together
- Post a product on Facebook with a link to its page on your website.
- The buyer sees the price, photos and details — no need to ask “how much?”.
- They tap “Order on WhatsApp” and the message arrives with the product already written.
- You confirm and close the sale.
What it costs
A professional website no longer costs hundreds of dollars. Our Starter plan is $60 once and $15 a year — that's $1.25 a month after the first year, including your .co.zw domain, hosting and security.