Google Business Profile: the 15-minute setup guide
Appear on Google Maps with your hours, photos and reviews. Here's exactly how to set it up and get verified.
· 7 min read
A Google Business Profile is the free listing that shows your business on Google Maps and in the panel on the right of search results. For local businesses it is often the single biggest source of new customers.
What you need
- A Google account (Gmail)
- Your exact business name as it appears on your signage
- Your physical address (or service area)
- Phone number and website
- Opening hours
- 5–10 good photos
The steps
- Go to business.google.com and choose “Add your business”.
- Enter your business name and choose the most specific category.
- Add your location or service area.
- Add your phone number and website.
- Choose a verification method (video, phone or postcard where available).
- Once verified, add hours, photos, products and a description.
Tips that make a difference
- Use the same name, address and phone (NAP) everywhere online.
- Ask happy customers for reviews — and reply to every one.
- Post an update or offer every week.
- Add products with prices and link them to your website.